Model Service Society presents

MSS Usra Award 2026

Celebrate a family that makes a difference

One Family... Many Lives Changed.

Some families don't just care for their own. They come together to care for others.

Apply now How to apply
Nominations close 10 November 2026 Winner honoured on stage 2 December 2026 AED 20,000 cash award
About the award

Honouring families who serve together

The MSS Usra Award honours one UAE-based family whose shared efforts have created meaningful, lasting impact beyond their own home.

The award is run by the Model Service Society (MSS), a Dubai Government licensed, volunteer-driven non-profit organisation and recipient of the highest government recognition for non-profit excellence. It is administered by the MSS Women Empowerment & Inclusion Committee.

If a family came together to make lives better, we want to hear their story.

The three words that matter

Together

The family made the difference as a team.

Outward

Their impact reached people beyond their own family.

Sustained

They kept serving: not just for one day, but over time.

Eligibility

Who can be nominated?

  • UAE-resident families of 2 or more members
  • At least one member aged 18 or over
  • Any nationality, religion or income level
  • Single-parent, grandparent-led and extended families are welcome
  • Impact substantially within the last 24 months
  • Self-nominations are welcome
Recognition

What can they be recognised for?

Feeding those in need
Helping children with education
Blood drives or medical support
Caring for vulnerable neighbours
Supporting people in difficult situations
Family-led community initiatives
Nominate a family. Share their story.

How to apply

Anyone can nominate, and families can nominate themselves. The online form takes about 15 minutes and nothing is saved until you submit, so have everything ready first.

  1. Check eligibilityConfirm the family meets the criteria above.
  2. Family detailsThe family name and the representative's Emirates ID, mobile and email.
  3. Family members2 to 6 members with relationship and age. Emirates ID is needed for everyone 18 or over.
  4. Their contributionWhat the family did (up to 200 words), who benefited, and for how long.
  5. Documents & declarationAdd photos, videos, letters or certificates, then review and submit. You will receive a registration number by email.

Tell us, simply

  • Who? The family and members involved
  • What? What did they do? (up to 200 words)
  • Who benefited? And approximately how many?
  • How long? The period of their contribution
  • What did it cost? Time, effort, money, comfort or sacrifice

Supporting documents: photos, videos, letters, news coverage, certificates and message screenshots. Please write the nomination in English.

Start the nomination
The journey

From nomination to the stage

  1. Nomination
  2. Screening
  3. Verification
  4. Final jury
  5. 3 finalists
  6. Winner

The winning family will be honoured on stage at the MSS Youth Festival on 2 December 2026 and receives:

Usra Award trophy
AED 20,000 cash award
Framed citation
Family feature film
MSS Family Ambassador recognition
Mark your calendar

Key dates

Nominations open

1 October 2026

Nominations close

10 November 2026, 11:59 pm UAE time

Award ceremony

2 December 2026 at the MSS Youth Festival

Questions

Frequently asked

Can't find your answer? Get in touch.

Anyone. A family can nominate itself, or a friend, neighbour or organisation can nominate a family they know. The nomination is submitted in the name of a family representative.

UAE-resident families of 2 to 6 members taking part, with at least one member aged 18 or over, of any nationality, religion or income level. Single-parent, grandparent-led and extended families are welcome.

The family's impact should be substantially within the last 24 months. Ongoing work is welcome; tick "Still ongoing" on the form.

No. The form is public and takes one sitting. Nothing is saved until you press Submit, so please have the details and files ready before you start.

Each family representative's Emirates ID can be used for one nomination only. If you need to correct something after submitting, contact us with your registration number.

Photos, videos, news coverage, certificates or appreciation letters and other supporting documents such as message screenshots. Documents are optional but help the jury understand the family's story.

Please write the nomination in English. Names may be entered as written on the Emirates ID.

Every nomination is screened and verified, then reviewed by the jury, who choose three finalists and one winning family.

The Usra Award trophy, an AED 20,000 cash award, a framed citation, a family feature film and MSS Family Ambassador recognition, presented on stage at the MSS Youth Festival.

Only to assess the nomination and run the award. Files are stored privately and seen only by the award team and jury. See the privacy notice for details. Read the privacy notice
Contact

We're here to help

Questions about eligibility or the form? Contact the MSS Women Empowerment & Inclusion Committee.

Email[email protected]
WhatsApp054 735 2524
Websitewww.mssgulf.org

Ready to nominate?

One Family... Many Lives Changed.

Apply now

Nominations close 10 November 2026.